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Videos are one of the most engaging and impactful types of content that can provide tons of information in an easy-to-grasp manner. However, creating engaging video content is an art that only a few have mastered. Knowing which types of videos work well and exactly how to use them for your business can definitely help…

Content comes in all shapes and sizes and it’s something that anyone interested in digital marketing will know is super important to your business’ online success. If you’re completely new to content marketing and want the 411 on what it is, what it does and how it works, then check out our useful beginner’s guide…

With the Tokyo summer Olympics now upon us, here at Koozai we thought it might be fun to use our search expertise to explore what people around the world are most interested in when it comes to sports. We’ve analysed available data from 188 of the competing countries against the top 40 Olympic sports to…

In any business, increasing audience engagement, strengthening brand presence, and driving sales are the essential marketing activities. So, no business can undermine the role of content marketing in scripting success as that helps significantly in the activities. With consistent, high-quality, and engaging content, businesses can influence their target audience more meaningfully. It helps create better…

The word–Animation–should not sound strange to you. Its meaning might be unknown to you, but it is for sure that you have heard the term at least once. When a sequence of pictures creates the simulation of movement, it is Animation.  Wait, do not take for granted that you now know everything about Animation as…

Videos are things that almost everybody knows. So, understanding what video marketing is should be no problem at all. Over the years, video marketing has become more and more popular among marketers and has become an essential component in any marketing portfolio. What is Video Marketing? When you use videos to promote your products or…

Websites have come a long way. And what accompanied them in the long journey were many design trends, which appeared and disappeared, with new ones coming up now and then. You can see many new design trends coming up every year, but do not fall for each trend you get to see.  It will help…

WordPress is the most trusted and popular blogging platform in the world. It keeps its features updated to ensure its users get the best experience with this platform. The, WordPress 5.8 update was released to the public on July 20, 2021. Do you want to know what’s new in this latest update of WordPress? In…

July 27, 2020 By Nick P – Optimization Architect, Motivation is perhaps the single most important element to generating online sales. It is the driving force behind a person’s thought process leading to a decision and it’s constantly evolving. During this challenging business climate, it is more important than ever to reset your understanding of…

July 27, 2020 By Amy A – UX Architect, Product taxonomies are one of the most common examples of information architecture today— every eCommerce site has one. Taxonomies are also one of the hardest things to do right. And let’s face it, for many,  it’s much more fun to create a seasonal campaign or shoot…