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Looking for some interesting ways to market your business all through the year? Here is an infographic blog that can inspire you to effectively plan and make best of the UAE Marketing calendar holidays and events in 2020. It’s established without debate that running a business without a marketing calendar will lead to ‘Opportunity Cost’ which…

As the Coronavirus pandemic hits the entire world, uncertainty and fear are having a major business impact. In the past few weeks, we have witnessed event cancellations, supply chain disruption, declining consumer demand, logistics interruption and the overall downturn in business activities. While finance experts say it is too early to calculate the long-term economic impact…

What’s the most frustrating part of getting your website built? If you thought it’s identifying the right web development company that meets your budget or writing website content, you guessed it wrong. Any business owner who’s got their website built would agree to the fact that – reviewing the under-construction website, sharing the feedback and…

In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in…

We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops…

We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity,…

Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity:…

We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of…