Tag: eye-tracking
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The Science Behind Neuromarketing: Understanding How It Works
In the ever-evolving world of marketing, neuromarketing has emerged as a groundbreaking approach that combines neuroscience with traditional marketing strategies. This innovative field aims to understand consumer behavior by studying brain activity and physiological responses to marketing stimuli. But what exactly is neuromarketing, and how does it work? Let’s delve into the fascinating world of…